SANTA MONICA, Calif., Oct. 16, 2024 (GLOBE NEWSWIRE) — Advertise Purple, the award-winning affiliate management strategy and technology, is pleased to announce key insights for the affiliate marketing industry for Q3 2024.
Advertise Purple has generated over $4.6B in affiliate revenue for over 5,000 brands across 23 industry verticals, establishing itself as the leader in partner marketing management. Advertise Purple provides best-in-class affiliate program management by leveraging its extensive experience with Bloom and unique affiliate partner technology. The service is designed for large enterprises, small and medium-sized companies and international e-commerce brands looking to drive customer acquisition through performance-based strategies. Advertisingpurple.com’s new report contains key insights from Q3 2024, allowing brands to understand which verticals are performing best across the industry.
“The third quarter of 2024 is a period of growth, with the summer holidays playing a key role in driving affiliate traffic and sales,” a company spokesperson said. “As we enter the final quarter of the year, our team is well-positioned to capitalize on momentum and continue to optimize strategies for maximum impact.”
Affiliate marketing is when affiliates (usually bloggers, influencers, individuals or other businesses) promote a company’s services or products and earn a commission for each successful sale or lead generated.
Affiliate managers are critical to the success of affiliate program campaigns, acting as a link between brands and their affiliate partners to ensure a smooth and mutually beneficial relationship. Many people mistakenly believe that simply adding an affiliate link to their website will result in automatic commissions. However, to achieve this, significant optimization is required, and this is where an affiliate manager comes in. Not only do they coach and support affiliates to improve the quality and quantity of referrals, but they also recruit and onboard potential affiliates who align with the brand’s vision and goals. . Additionally, they comply with industry regulations, especially on social media platforms, and report performance to measure campaign success.
At Advertise Purple, performance tracking is key to ensuring brands achieve positive ROI. The latest Q3 2024 Affiliate Insights report highlights trends and opportunities for brands, highlighting the importance of affiliate managers in driving successful results. Without their expertise, achieving the desired results can be challenging as it relies heavily on the efforts of the publisher.
In terms of revenue, the Home & Living industry ranks No. 1 with an impressive revenue of $24,636,948. Other noteworthy verticals in the top five by revenue include Apparel & Fashion, Education, Travel & Hospitality, and Games & Toys.
In terms of clicks, the education field leads the way, with 3,445,826 clicks. Beauty follows closely behind, ranking second with 3,110,578 clicks. Other important verticals in the top five by revenue include Home & Living, Apparel & Fashion, and Health & Wellness.
The holidays play a key role in driving affiliate traffic and sales for Advertise Purple’s customer base. Labor Day weekend accounted for the highest number of clicks throughout the quarter, while other dates, including July 4 (Independence Day) and July 28, drove high sales. This highlights the impact of the holidays on increasing traffic and sales through affiliate channels.
Advertise Purple encourages brands to get in touch via a form on the website and discover full-service and self-service affiliate management options.
About Purple Advertising
Advertise Purple is an award-winning affiliate marketing strategy and technology company headquartered in Santa Monica, California. Advertise Purple works with more than 300,000 partners, helping brands in 23 industry verticals generate more than $4.5 billion in sales.
More information
To learn more about Advertise Purple and its third quarter 2024 affiliate marketing segment report, please visit https://www.advertisepurple.com/.
Source: https://thenewsfront.com/advertise-purple-affiliate-management-company-announces-key-insights-from-q3-2024/
