Casino’s ability to focus on core business activities
It makes sense to outsource your marketing to someone else. If your core business is selling cakes, then your main goal isn’t to have amazing images, videos, and social content to try and market your business – it’s just to help you sell your product. If no one on your team has this experience or the ability to upskill, you could hire someone to help you out a few days a month.
The same goes for casino marketing. The core business here is making money through casino games. Now, while a casino may have a larger team and therefore a marketing department, there may be more marketing goals than they can achieve internally.
this slice model Affiliate marketing strives to bring profits to marketers and is also a win-win situation. You see, while you have to pay the cake shop’s marketer, the affiliate marketer gets a dollar amount or percentage from each customer or customer’s spend at the casino. This means the casino doesn’t have to pay any upfront costs if the marketer doesn’t get any business.