Feedonomics, the leading provider of product feed management for e-commerce businesses, announced a strategic partnership with YouTube to streamline the integration of optimized product listings for the YouTube Shopping affiliate program.
The YouTube Shopping Affiliate Program allows participating YouTube creators to tag products from eligible merchants in videos, clips, and live streams, giving viewers the opportunity to shop while they watch. Feedonomics is currently the only feed provider actively working with YouTube and is ready to help merchants maximize their participation in this innovative program.
According to an experiment conducted by YouTube, videos with product tags and descriptions received 23% more clicks than videos with only description links. Feedonomics helps merchants configure product feeds so that their products are properly synced to YouTube.
In today’s fast-paced marketing environment, managing large product lists across multiple channels can be overwhelming. Feedonomics eases this burden, providing a powerful platform backed by dedicated channel experts around the clock. This enables brands and retailers to efficiently join the YouTube Shopping affiliate program while benefiting from optimized product data that improves performance.
“Our clients typically see nearly 20% increases in return on ad spend, click-through rates, and overall channel revenue,” said Sharon GeeSenior Vice President of Sales and Partnerships at Feedonomics. “Our comprehensive, expert-driven, full-service approach sets us apart in the industry, and we’re excited to provide YouTube Shopping affiliate merchants with the exceptional support we’re known for.”
Merchants participating in the program only pay commissions when creators drive purchases. This model enables brands and retailers to maintain control of the customer experience. Merchants can easily manage settings in the program and view analytics, content, and products directly from Google Merchant Center.
For more updates like this, follow us on Google News malaysian news